Job Description

Requirements

• 5 or more years of experience in consumer digital product management and B2C subscription growth.

• Proficiency in conversion rate optimization, paywall architecture, and checkout funnel design.

• Experience with A/B testing platforms, multivariate experimentation, and statistical hypothesis validation.

• Experience in product analytics tools, event instrumentation, cohort modeling, and LTV metrics.

• Experience with consumer lifecycle engagement, CRM workflows, and multi-channel onboarding journeys.

• Experience in digital health platforms, regulated consumer applications, or wellness tech products.

• Excellent verbal and written communication skills.

Responsibilities

• Define and execute the product roadmap for consumer subscription acquisition and paywall monetization.

• Design and optimize end-to-end conversion funnels spanning discovery, onboarding, and subscription activation.

• Architect repeatable A/B testing frameworks in collaboration with analytics to validate growth hypotheses.

• Partner with engineering teams to deploy telemetry instrumentation, paywall APIs, and targeting capabilities.

• Establish core KPI tracking models to measure conversion velocity, CAC, activation, and subscriber lifetime value.

• Collaborate with UX designers and researchers to build intuitive, high-converting digital user experiences.

• Align cross-functional initiatives across marketing, CRM, and SEO teams to streamline the subscriber lifecycle.

Founded in 1999, Resourcesoft, Inc. is a leading Technology Consulting and Professional Services organization. Headquartered in Marlborough, MA, the company serves the technology needs of its clients nationwide. Resourcesoft has often been recognized by prominent rating agencies for its exemplary growth and stability. With over two decades of industry experience, the Company has evolved as a front runner in enabling project optimization. We partner with leading organizations to provide technology solutions within the financial, insurance, education, government, publishing, healthcare and pharmaceutical domains. We take pride in mentoring a workforce that is well positioned to respond to the emerging IT trends and needs. With the employees at the crux of every business endeavor, our success is driven by our expertise in pairing the right talent with the best jobs in the technology sector. We forge long term, personalized relationships with our employees to advance their career to the next level. We engage them in technology centric client projects that provide opportunities for them to evolve, innovate and deliver world class products and services. Our career opportunities offer challenging assignments and exposure to emerging and cutting edge technologies. We are committed to providing our employees with the tools necessary to accelerate their career progression, while maintaining a healthy, work-life balance. We are deeply committed to providing a workplace ambience that is both challenging and fulfilling.

Resourcesoft is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

For more information about Resourcesoft and our services, please visit our website.

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