Email Marketing Specialist Job at GetWidestep, New York, NY

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  • GetWidestep
  • New York, NY

Job Description

We are seeking an Email Marketing Expert with deep expertise in Klaviyo and e-commerce email strategy. If you can build high-converting automated flows, write compelling direct response copy, and optimize campaigns with data, this role is for you.

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✅ Essential Technical Requirements

Platform & Technical Skills:

- Proficient in Klaviyo (flows, segments, campaigns, analytics)

- Experience with e-commerce email integration (Shopify sync, product feeds, abandoned cart tracking)

- HTML/CSS for email customization

- A/B testing setup and analysis

Strategic Capabilities:

- Building and optimizing automated flows (welcome series, post-purchase, win-back, browse abandonment, cart abandonment)

- List segmentation based on behavior, purchase history, and engagement

- Campaign calendar planning and execution

- Deliverability management (domain warming, list hygiene, spam compliance)

Direct Response Skills:

- Writing conversion-focused email copy (subject lines, preview text, body)

- Understanding of urgency and scarcity tactics for promotions

- Experience with BOGO, flash sales, and seasonal campaign structures

- Ability to incorporate testimonials and social proof into emails

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Analytics

- Tracking key metrics (open rate, CTR, conversion rate, revenue per email, list growth)

- Flow performance optimization

- Campaign post-mortem analysis and iteration

Job Tags

Seasonal work

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